Test your knowledge with our Question of the Month, organized by our Patient & Professional Relations (PPR) Committee! These allergy trivia questions and answers are a fun way to learn fun ENT facts while keeping your knowledge sharp. Question: Advanced…
CEO Update, April 2026
“Upcycling Turns Things into Other Things…..Which Is Like Magic”
Upcycling is back in style. Even our AAOA lanyard has come in handy for more than just entry to our Annual Meeting. It is that time of year when it seems like life, or at least my closest, should be upcycled. I am much better at collecting.
Our Board recently reviewed all the tools and resources AAOA offers, and realized there is upcycle potential here too. Tools are only effective if they are used. While our Practice Resource Toolkit, Clinical Care Statements, Affinity Program, USP <797> Resources, Practice Corner, and Educational Stacks offer a lot of content, we are now noodling on better ways to package the content to make it more useful, more practical.
Members shared the biggest value gained from AAOA is participation in the AAOA Community. Peers are mentors by their sheer willingness to share both their successes and their challenges. Clinical knowledge is great, but the real questions center on implementation and the real “how to’s.”
With this in mind, our committees are developing new ways to entwine “mentorship” into new ways to use all our great content, tools, and resources.
Patient and Professional Education is looking at ways to expand our podcast series and offer solutions to current practice challenges.
Socioeconomic is building product around the concept of “Allergy Accelerator Program,” with playbooks to allow members to dive in to where they are. Everything from the nuts and bolts of starting or adding allergy as a service line to how to improve patient flow, immunotherapy compliance, and, of course, revenue streams with better coding compliance and coverage.
The Membership Task Force is finding ways to take the out product from both committees to develop communities within the AAOA where members can share and learn in a non-threatening way. What better way to go to the next level than to build on the success and lessons learned from peers.
So here is to upcycling and repurposing AAOA content into new snippets that fit what you need now in a way that complements on strong continuing education programming.
Have an idea for a podcast or playbook or a challenge, we can help build a solution around, let us know. To deliver resources to where you are, we need your voice.
